Consumer products

Exceed diverse consumer expectations to grow sustainably and profitably in an uncertain world.

Innovative software solutions for consumer products companies

Our consumer goods software helps you revolutionise internal processes and maximise speed and scalability.

Consumer packaged goods software solutions from SAP can help you:

Explore chemical industry software

Achieve cost-effective transformation and sustainable growth with solutions that address chemical industry needs.

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Ready-to-run cloud ERP

Optimise processes, increase agility, and improve product and service quality with our intelligent, cloud-based ERP.

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Sustainable products

Unlock the power of data to record, report, and act on your sustainability goals – at scale.​

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Digital innovation

Integrate landscapes and connect processes and experiences to help business users make decisions with confidence.

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Connected supply chains

Connect with CPG logistics partners to improve freight collaboration, goods tracking, material traceability, and supply chain resilience.

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Integrated business planning

Create a sustainable, risk-resilient supply chain with connected processes and fast, flexible planning.

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Global tracking

Gain visibility into goods in transit, notify stakeholders about deviations, and monitor fulfilment in real time.

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Maximised profitability and increased customer loyalty

Plan, analyse, and optimise consumer products sales channels with solutions that help you minimise operational costs and harness insights into buyer behaviours.

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Autonomous revenue growth optimisation

Optimise price, promotion, assortment, and media, and systemically scale your decision-making capabilities.

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Intelligent selling services for SAP Commerce Cloud

Adapt to changing customer behaviour with machine learning and AI capabilities that personalise the shopping experience and optimise merchandising in real time.

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Personalised marketing engagement

Reach customers where they are with real-time omnichannel engagement to drive loyalty and retention.

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Customer data management

Harness the power of data to better understand your customers, create impactful digital experiences, and build trusted customer relationships.

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Drive efficiency with SAP Business AI

Boost productivity and deliver better business outcomes by automating high-impact workflows with Joule, SAP's AI copilot.

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Increased forecast accuracy

Improve supply chain visibility by connecting POS and inventory data with ERP inventory and supply chain data.

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AI-enhanced customer experiences

Combine business data with proprietary AI models and large language models to deliver exceptional customer experiences.

Explore how we can help your consumer products business run better

Our consumer products software solutions can help you run your business profitably and more sustainably, while driving new growth through innovation.

Circularity

Use rich insights and ongoing consumer feedback to guide CPG product design, meet sustainability goals, and facilitate product reuse and recycling.

Product innovation

Accelerate product development and reduce time to market by defining, developing, delivering, and managing innovative and sustainable products.

Agile manufacturing

Run smart and autonomous CPG manufacturing processes that dynamically adapt to changing demand and help you reduce waste and carbon emissions.

Marketing, sales, and consumer experiences

Unify consumer insights across touch points to hyper-personalise engagement and deliver exceptional omnichannel experiences across different brands and markets.

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